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The Full Service Automotive Marketing Agency

The Full Service Automotive Marketing Agency hero image

Everything we do is about making your business more successful. That's our focus in a nutshell.

Our life began over 30 years ago and ever since then we have been successfully helping our automotive clients who work with us sell more vehicles and to be successful with their marketing.

We sculpt and deliver integrated marketing strategies, together with our clients, that attracts, engages, and converts new customers, drives sales, improves ROI, and enhances their brand across multiple channels, revolutionising their customers’ experience!

In 2008 we merged with Bluesky Interactive and together we formed MB Digital Marketing. Together we provide a fully integrated range of marketing services from virtual showroom events (using bespoke software technology), digital marketing campaigns, database strategies through to website development, video production, SMART SMS and full-service creative campaigns.

Our automotive marketing experts help clients to attract, engage and convert more car sales across the most effective channels in a digital consumer driven world.

Our history

Here are some of the key milestones in our journey so far:

1989 - Mike Bennett Advertising & Marketing is founded

We began our 30 years’ journey (and still counting!) of successfully partnering with automotive clients across the UK which included DC Cook and Cowie Group.

1991 - Justin Bennett joins the company

Mike Bennett's son joins our team and is now our Company Secretary and Finance Director.

1994 - MB Digital Marketing is formed

We changed our company name from Mike Bennett Advertising to MB Digital Marketing & Marketing Ltd. This was the beginning of our new brand journey which has grown from strength to strength.

1995 - Neale Evans joins the company as a Director

Neale joins our team as from Cowie Group bringing a wealth of automotive and marketing knowledge with him. Today, he is our Group Chairman.

2002 - New offices at Sovereign Court

We moved from our origins on the Wicker in Sheffield to superb purpose-built offices at Sovereign Court around the corner from Meadowhall Shopping Centre.

2002 - Simon Crace Joins the Company

Simon, who has a media and agency background, joins our team to work on the Arriva account. Today, he is our Managing Director.

2003 - Management buy out takes place

Neale and Justin complete a management buy-out from Ian Clarke. We have continued to flourish and strengthen our business under their control, becoming ever more influential in the automotive marketplace.

2007 - The Sheffield floods arrive!

Due to the Sheffield floods hitting the city and our office, we were forced to evacuate our building one Monday morning in 2007, as water began rising from the floor to desk-top level. Not before we had delivered our final adverts to their end destination though. That’s’ what you call commitment.

2008 - We merge with Bluesky Interactive

After working as partners for many mutual clients for several years, we finally tied the knot! We successfully merge with Bluesky Interactive and Alan Crane joins our Group.

2010 - We move in to new premises on Shepcote Lane

We move into our brand-new office facilities located on Shepcote Lane, Sheffield, where we happily remain to this present day.

2012 - Happy birthday Bluesky !

Bluesky celebrated its 10th year anniversary, an important milestone for us all. Websites have progressed significantly since they began and so have they.

2014 - We celebrate our 25th birthday

We reach a significant milestone and celebrate 25 successful years in business.

2015 - We win the 'Car Dealer Agency of the Year' Award

This particular award was rewarding, as it was voted for by our clients. Thanks to everyone in the business for all of their hard work.

2019 - We celebrate our 30th birthday

We reach another fantastic milestone, our 30th years in business. Thank you to our clients, some of whom have been with us every step of the way, and to all of the people who have contributed to our success over the last three decades.

2020 - A global pandemic hits the UK

The Covid-19 pandemic was a time in history that presented numerous challenges to economies, businesses and individuals across the globe. Despite these challenges, as an agency, we learnt to adopt flexible ways of working to tackle Covid-19 in order to successfully meet the on-going needs of both clients and our staff.

2022 - Bluesky move into new premises

Bluesky move into new their new office at Eastwood Business Village, Coventry.

The team behind our success

We are very proud of our team and what we achieve together. Each and every one of them are passionate about our clients' marketing performance and delivering outstanding customer service, which we believe is the perfect combination. With expert knowledge not only in the automotive industry, but across the marketing landscape, they truly are the driving force behind our success.

We hope that you will come to think of us as an extension of your business – either as your very own marketing department or additional expertise to your own marketing team.

We know that you will benefit from their creativity, talents and determination of our staff who widely operate in various departments spanning Client Services to our Accounts team (and every specialism in-between).

Alice D
Senior Account Manager

Alice D

Senior Account Manager

Amy S
Digital Marketing Executive

Amy S

Digital Marketing Executive

Bevan W
Client Services Director

Bevan W

Client Services Director

Brenden M
Account Director

Brenden M

Account Director

Cameron C
Trainee Designer

Cameron C

Trainee Designer

Carolyn H
Receptionist

Carolyn H

Receptionist

Chris C
Studio Assistant Manager

Chris C

Studio Assistant Manager

Christian A
Digital Marketing Team Leader

Christian A

Digital Marketing Team Leader

Craig P
Senior Creative Designer

Craig P

Senior Creative Designer

Dan E
Digital Marketing Assistant

Dan E

Digital Marketing Assistant

Dan S
Account Executive

Dan S

Account Executive

Emma F
Account Manager

Emma F

Account Manager

Emily W
Marketing Executive

Emily W

Marketing Executive

Finn C
Marketing Executive

Finn C

Marketing Executive

Gareth J
Senior Creative Designer

Gareth J

Senior Creative Designer

Greg W
Creative Director

Greg W

Creative Director

Hannah O'S
Senior Account Manager

Hannah O'S

Senior Account Manager

Ian K
Account Director

Ian K

Account Director

Jack W
Account Executive

Jack W

Account Executive

James E
Systems Manager

James E

Systems Manager

James T
Marketing Executive

James T

Marketing Executive

Jeanette M
Purchase Ledger Clerk

Jeanette M

Purchase Ledger Clerk

John H
Account Director

John H

Account Director

Johnny T
Account Manager

Johnny T

Account Manager

Jon G
Digital and Data Insights Director

Jon G

Digital and Data Insights Director

Jon M
Partnerships Director

Jon M

Partnerships Director

Josh M
Designer

Josh M

Designer

Justin B
Company Director

Justin B

Company Director

Lauren A
Account Executive

Lauren A

Account Executive

Levi S
Account Executive

Levi S

Account Executive

Libby M
Account Manager

Libby M

Account Manager

Luke D
Marketing Executive

Luke D

Marketing Executive

Manmitha B
Senior Creative Designer

Manmitha B

Senior Creative Designer

Max J
Marketing Apprentice

Max J

Marketing Apprentice

Mia H
Marketing Executive

Mia H

Marketing Executive

Mike M
Designer

Mike M

Designer

Nathan L
Account Executive

Nathan L

Account Executive

Neale E
Chairman

Neale E

Chairman

Paige R
Digital Marketing Executive

Paige R

Digital Marketing Executive

Paul H
Senior Designer

Paul H

Senior Designer

Richard J
Senior Designer

Richard J

Senior Designer

Rob T
Senior Creative Designer

Rob T

Senior Creative Designer

Sam O
Account Manager

Sam O

Account Manager

Shelley F
Marketing Executive

Shelley F

Marketing Executive

Simon C
Managing Director

Simon C

Managing Director

Steve P
Studio Director

Steve P

Studio Director

Tiara N
Marketing Apprentice

Tiara N

Marketing Apprentice

Viky T
Senior Account Manager

Viky T

Senior Account Manager

Will H
Account Director

Will H

Account Director

Will T
Account Executive

Will T

Account Executive

Latest news

05 May 2023

Pet Competition Winner is announced

Our MB Moments team held a pet competition this month as part of national pet month. The proud winner and owner are both announced. Read more.

12 April 2023

Is your used car marketing cutting-edge?

There has never been a more important time for your dealership's used car marketing budget to work as hard. Are you receiving the best ROI? Read more.