Is your dealership standing out in your local marketplace?

We know that your customers search, browse, and even buy online because it saves them time and suits their lifestyles. Customers demand convenience, expect quality information at their fingertips and engage with marketing that stands out and meets their search criteria. The customer journey must be quick, seamless and optimised for mobile.

The automotive market remains very competitive and with retailers still facing supply constraints on new and used car stock, retail volume and securing stock will continue to be an on-going challenge.  

How do you cut-through in your marketplace and ensure that your marketing is working hard and delivering the response you need?

It’s one thing having competitive offers to attract new car purchases, but that is just the start. Customers need to be able to find and see you easily online, meaning it’s as important as ever to remain active and visible in your local marketplace. This is especially important where in-market customers are actively searching for what you have to sell.

It’s also important for your marketing to stand-out, making sure that you are engaging with potential customers using various media channels and response tactics. Activity such as Google search, targeted social media campaigns and relevant direct marketing to your existing database all improve the visibility of your dealership and maximise response. The more traffic and leads we generate, the more opportunities you have to engage and convert these leads into sales.

View our marketing solutions that will improve your visibility by clicking the button below.

Once your dealership is visible to your customers, it’s then equally as important for your marketing content and offers to stand out and provoke a positive customer action. This could be an appointment booking, direct response lead, a click, a share, or another search – what’s important is that you are there, easy to deal with and playing a full role in every customer’s journey.

When your creative content is relevant, easy to understand, and visually exciting, your customers can ‘see and feel’ your offers, whether online, via email or through interactive content like SmartSMS messages. We know that online consumers like to be in control. Enabling customers to carry out their car-buying journey with you every step of the way allows you to win in the long run. Having measurable call to action responses are also key within all creative content so that you can track and convert your hot prospects.

Our data proves that when you communicate with your customers on a frequent basis, response is optimised. Remaining front-of-mind with your existing customers is a natural part of dealer retention, however when you pause or reduce your messaging frequency, the lost response can’t be ‘caught-up’ with when you re-engage.

Communicating offers, promotions and meaningful information across various communication channels will help generate you more enquiries, improve your retention, increase your profits, and strengthen your brands; all whilst securing happy customers.

As automotive marketing specialists, we create marketing strategies in partnership with you, aligned specifically to your objectives. Our team of experts take the time to understand your needs and will deliver best-in-class solutions to maximise your return on investment.

Everything we do is about making your marketing campaigns more successful. Our campaigns will help you to attract, engage, convert, and retain customers across all channels; driving sales, improving ROI and enhancing your brand with every click.

If you would like to find out more and to discuss improving your dealership's visibility, creating engaging content and standing out in a competitive market place, please email us by clicking the button below.