Latest MB Event Platform upgrade is game changing for dealers and customers

We interviewed our Client Services Director, Bevan Wilkinson, to ask him some questions about our latest release to the MB Event Platform and how the online showroom event upgrade gives both customers and car dealers the best event experience yet.

We launched the first MB Event Platform over 8 years ago - our goal was to align showroom events with a modern, digital-first marketing strategy. It was clear that showroom events played a key role within a retailer’s strategy however, events hadn’t really changed for over 10 years. With the cost of mail constantly increasing and a customer experience that was falling behind, our focus was to combine all of our expertise and best practice to elevate showroom events to the next level. It was a huge challenge, but we were confident it would work.

The latest upgrade is a sophisticated online showroom giving customers the ability to configure their perfect car for a highly personalised and immersive event experience. Once booked, customers can select the models, styles, trim, fuel type and optional extras using the integrated configurator tool. Our data has proven that a first-class online journey is important to showroom event success and our software gives both customers and car dealers the best experience yet.

Dealers using our MB Event Platform now receive an even higher quality of appointment. They can control the mix of models and derivatives available to align with stock availability or to maximise the number of options for the customer. It also allows the dealer to see in advance, the exact vehicles the customer is interested in. Not only that, should a customer be unable to attend, the dealer has a quality lead to follow-up.

That’s a big question. Over 30 years of expertise, data analysis and innovation have helped us find the formula that works. To answer the question though, I would say the key drivers of success are:

It’s everything and must be totally seamless. With over 80% of all appointments now self-booked online, while dealerships are closed, if you don’t have a 24/7 solution, you’re missing out.

Our platform takes the customer from marketing to a personalised portal with just one-click (unique to MB). From there they can book at a time and date convenient to them, configure the perfect car and validate some PX details. Our platform then keeps in touch with the customer until they arrive in the showroom.

As an agency, we’re sending millions of digital communications each year meaning we have the data insights that give us the edge.

Not only that, we use the best tools available on the market and adopt all best practice tactics across every channel.

This is essential for the best possible results. As part of our delivery, retailers get a live-time event management system. This provides instant access to the very latest performance data including appointment rates, footfall and sales.

The dealer portal also provides daily updates to sales teams, managers and business leaders for total control and transparency. Finally, within the dealer portal we have built a series of tools that help retailers maximise results like a fully integrated hot-prospecting system, in-store customer check-in and deal presentation tool to seamlessly bring the online experience into the dealership. 

In today’s economic climate, a showroom event provider that can provide the very best sales conversions and customer experience is crucial. Therefore, I’m happy to offer free online demonstrations so dealers can experience the software themselves.

To find out why so many dealers are now switching to our event software, and to arrange a simple and quick demo with Bevan Wilkinson, please click the button below.

• Unique digital showroom – car configurator feature
• Automated dealer notification centre
• Data driven technology
• Cart abandonment feature
• One-touch dealer portal
• Live time dealer management tool
• Built in prospecting system
• Conquest customer targeting
• Live time 24hr Booking system
• Mobile first technology