Why is emailing your customers so powerful?

Your customers need to feel special when they are researching and buying their next car. They are considering their buying options and looking for relevant, informative and insightful communications so that they make the right choice. 

Communicating relevant communications throughout their car-buying journey is vital for your dealership to be first in mind, and email is a powerful way to deliver your current offers, showroom events and dealership insights.

Did you know that 99% of email users check their inboxes every day, with some up to 20 times a day? 

There are a number of factors that underpin successful email campaigns. Having eye-catching design that promotes your brands and offers is crucial, as well as having defined CTAs (call to actions) and enquiry forms that drive actions but also understanding your customers and their buying behaviours backed by marketing intelligence, are key factors that drive maximum results and conversions.

We know that 74% of Baby Boomers, 72% of Gen X, 64% of Millennials and 60% of Gen Z choose emails as their preferred channel of communication as well as understanding which day, time and subject lines generates optimum results. Having a personalised subject line can increase your email open rate by up to 26%.

Our award-winning email software, marketing email insights, together with our creative and marketing expertise drives new levels of conversions compared to a typical email campaigns. If your dealership's marketing emails are falling short and you're looking for an open rate in the region of 70% and value insightful marketing expertise that spans over three decades to improve your current email conversions and results, then we can help.

If you would like to discuss a communications strategy that comprising award-winning email campaigns or any other marketing solutions, feel free to talk to us by ringing 0114 244 6060 or by clicking the email button below.